The Hot Peppers Mexican Grill

Once learning all we can about a Hot Peppers, we start with sketches to get some ideas flowing.

Refining sketches and doing font research to see what looks like the fonts match our vision for the project. Presenting those ideas to the client and deciding what ideas and their vision have in common. In this case Hector had a hard time deciding but with some encouragement and discussion we came to final design. 

Below are some of the options presented to client prior to final selection.

Here is the final logo that was chosen.